The personalised experience that the digital consumers expects.
The launch of the iPhone has changed the world - and the automotive industry. Apple launched the iPhone only 10 years ago. Since then, 1.2 billion iPhones have been sold, which has changed the world and the way we live.
From the way we communicate to the way we take pictures, and the way we research, find and buy almost everything; mobile devices like the iPhone have changed our lives, our behaviour and almost every aspect of our lives. Of course, this also applies to automotive.
Mobile technology has become a natural and very influential factor in the process of purchasing a vehicle. The Cox Automotive Car Buyer Journey revealed that the use of mobile devices for the purchase of a vehicle increased by 10% between 2016 and 2017 - significant growth even in the current era. In addition, the use of several devices even increased by 6%. For Millennials, this difference is even more marked: 71% of Millennials use mobile devices for online research and purchases.
Mobile in your showroom
If you have not yet integrated mobile into your showroom experience, it's time to make it one of your priorities. Why ? Consumers use their mobile devices in virtually every aspect of buying a car. The Car Buyer Journey study also demonstrated that two of the most common things that potential buyers do with their mobile devices at dealerships is to compare prices with other dealers (53%) and search for the price of vehicles at the dealership (40%). Consumers want their shopping experience to be simple. Mobile technology is a valuable aid and is now integrated from the beginning of the process right through to the actual sale.
Familiar, modern and client-oriented
By combining online and in-store, and offering a mobile experience right in your showroom, you create a familiar, modern and customer-oriented environment. You are credible and transparent to the buyer. The technology and interactivity of the tablet or mobile phone offer better information and a more interactive experience. This helps you get to know the preferences of consumers and the sources of information that they consulted online before visiting your showroom. With mobile technology, you can offer a more personalised experience in the showroom, which appeals to the digital buyer of today.
Mobile technology is revolutionising the automotive industry. Ten years ago, the iPhone was making its first appearance, what will the next 10 years bring?
Source: http://blog.dealertrack.com/blog/dealertrack/2017/8/2/ten-years-ago-the-apple-iphone-debuted-the-world-and-automotive-retail-has-never- been-the-same