Modix Insight

29.09.17

Looking into the future with Modix and data-driven marketing

Data-driven marketing sounds a bit daunting, but in reality it’s much more straightforward than it seems

Data-driven adverts use information such as a customer’s search habits to place advertisements that are relevant right in front of them, which means you target people who are much more likely to be interested in your products – you must have experienced this yourself, spotting adverts on your web browser from familiar websites.

These adverts come about by seamlessly blending creative, media and data, with the latter the icing on the cake. Data is absolutely invaluable, able to provide increased Return on Investment (ROI) by ensuring you’re targeting the right people and spending your money in all the right places. This combination, resulting in data-driven marketing, is one of the most transformational changes ever seen in digital advertising.

We can exploit this further with differing creative, with altered messages aimed towards different demographic groups. Data dictates who will see each specific message and informs us of their characteristics and their past interactions, and media is where the message appears – and this generally directs the creative requirements.

As these methods of reaching a more relevant customer base have developed, so have the customers. There is now a much higher expectation from the customers for your system to have some sort of intelligence to it; only showing them what is relevant – they expect brands to be smarter.

Modix AdBox is an intelligent, fully transparent search engine marketing tool that uses advanced data collection to tailor adverts specifically to your customers based on what they are searching for. AdBox uses your inventory to create dynamic Google adverts, and targets them towards customers who are searching for your vehicles. This allows you to target the right customers at exactly the right point in their journey, giving you more reliable leads that generate real results. It’s simple to use, too; all you need to do is set a defined budget, running time and radius for your campaign, and we’ll do the rest!

But none of these specially tailored adverts will help you to develop your advertising efficiency without the help of an innovative way to keep track of all the leads. That’s where the Modix LeadTracker comes in. By using different contact email addresses in your adverts, their performance can be easily tracked to let you know whether it’s your website, brochures or email marketing that’s generating the most business for you. We can even set up unique telephone numbers that automatically redirect to your dealership, so you know exactly where all of your leads are coming from at all times.

If you’d like to take your advertising up a notch by taking advantage of our innovative and intelligent data-driven marketing tools, why not get in touch with us today? Our friendly team will be happy to answer any questions you have, and help you find the perfect strategy for your marketing.