The internet is an essential part in our everyday lives, from doing the food shop to answering a simple question, it cannot be argued that we couldn’t do without it. Consumers can now buy everything from car parts to clothing and have their parcels delivered to their doorstep the very same day.
The role of the physical dealership is also evolving – more is being done online – and consumers want even more of the experience done earlier, by themselves and online. The opportunities are there to engage and convert, they are just different and more complex.
The future = digital retailing
Modix was created to make your car dealership stand out from your competitors, at the same time as helping you to drive traffic, leads and ultimately sales.
Innovative new solutions being showcased at AM Live
We know that 90% of consumers research online (1) before making a purchase, and that makes being discovered online the biggest opportunity in digital marketing. With so many variations of the same product or piece of information available, ensuring that yours is reaching your ideal customer is going to be that all-important step in helping to gain their interest and secure the sale.
Modix AdBox makes the sometimes complex world of Google ads that bit simpler, making it much easier for you to create automated adverts that will appear in the right place, at the right time whilst customers are searching for the information they need. Modix AdBox links directly to your live stock inventory to deliver targeted and relevant Google ads to customers in their local area. Simple. Proven.
As websites become a hub for digital retailing, the need for the quality of online imagery increases. In many cases, consumers view images as the crucial factor in deciding whether they want to purchase from you. These days, over 63% of people (2) view imagery as the most important element on the webpage – over the product description and reviews – so having the highest quality imagery is essential.
360° imagery should become an intrinsic part of dealership websites. The ability to view the vehicle in full, inside and out, helps to make a potential customer feel confident and immersed, increasing their potential to purchase. The power of imagery across your entire brand is something that should not be overlooked. Modix 360 is our brand new 360-degree imagery solution that has the potential to increase lead submissions by over 40% (3), with time on a vehicle page on your website increasing by up to 56% (4).
A dealership’s website is their internet-based showroom and it can be argued that it is the most important online sales tool. 90% of customers research online before making a purchase (1), so without a website, it is highly likely that they will turn to your competitors to find the information you couldn’t provide.
Modix Websiteis a complete digital retailing platform. Initially developed by Modix China and live with the second largest dealer network in China, it provides an intuitive experience that engages with prospects and enables consumers to find the car that they are looking for, bringing together search, imagery, support, calls to action and powerful reporting in one integrated solution.
Our future digital retailing model incorporates: shopping cart integration; offers and incentives; start, make and negotiate the deal; servicing and parts; and ultimately online purchase – click to buy.
To find out more about how Modix is driving the future of digital retailing – come and talk to us at Automotive Management Live on 9th November at the NEC in Birmingham, where our team of experts will be on hand to talk to you. We look forward to seeing you on our stand!
Alternatively, give us a call on 0333 444 0351, where we will be able to discuss any questions you have over the phone.
(1) Google - The Drive to Decide Mega Trends and Micro Moments in the New Car Buyer’s Path to Purchase
(3) GardX / SpinCar
(4) GardX / SpinCar